I led the Marketing launch of Uber’s JUMP electric bikes. This involved copywriting all of JUMP’s content – the performance media, the launch emails, the in-app copy, social, web, and on-bike messaging. See some of these pieces below.
To celebrate Pride 2019 I wrapped our JUMP bikes in twelve different pride flags, each of which represented a different sexual or gender identity. To scale visibility of our Pride bikes, I also wrote and created a series of videos of the bikes to share over our social channels. The campaign was effective at engaging our users and spreading awareness of the range in LGBTQIA+ identities. We were deluged with user generated content as delighted riders posted pictures and videos of our bikes, and the campaign was even written up by Pink News and The Drum.
I ran a number of events while leading JUMP’s marketing. These were an excellent opportunity to get people to try an e-bike for the first time. I was always on hand to tweet or instagram shots and scenes from these events, so we could share our in-the-community presence. See a few below.